Our media im dlv

National brands

Ein kleiner, grüner Trecker mit einer Sähmaschine beackert ein leeres Feld. Im Hintergrund ist der Himmel blau-lila verfärbt. — oticki - stock.adobe.com

Our brands are firmly rooted in the everyday lives of farmers, hunters, foresters, beekeepers, and gardening enthusiasts.

With the Bayerisches Landwirtschaftliches Wochenblatt, for example, rural communities in Bavaria were introduced to reading and writing as early as 1810 — the year the publication was founded. Ever since, it has remained one of Germany’s highest-circulation agricultural magazines.
Its northern counterpart is Land&Forst, serving readers in northern Germany. Alongside these long-established titles, younger brands like kraut&rüben, bienen&natur, die PIRSCH, AGRARTECHNIK, and the high-reach online portal agrarheute have also become essential everyday resources — providing trusted guidance and practical information.

Below you find an overview of our national brands.

Agriculture and forestry

Hunting

PIRSCH

PIRSCH is not only the oldest hunting magazine in Germany (since 1879), but also a leader in the German-speaking hunting sector with its online portal pirsch.de and other digital offerings.

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Der Jagdgebrauchshund

Jagdgebrauchshund is the official organ and newsletter of the deutschen Jagdgebrauchshundverbandes e.V. (German Hunting Dog Association). As a special-interest magazine for hunting dog owners, it is considered a tool for breeders, trainers, and ambitious dog handlers.

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NIEDERSÄCHSISCHER JÄGER

NIEDERSÄCHSISCHER JÄGER is the leading hunting magazine between the Ems and Elbe rivers. NIEDERSÄCHSISCHER JÄGER is characterised by independent, critical and up-to-date reporting on politics and associations, and appears regularly in print and digital editions as well as in other digital formats.

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unsere Jagd

unsere Jagd is the magazine for hunting enthusiasts and is the market leader among the monthly hunting titles. In addition to the print edition and several special products (special issues, wall calendars, etc.), numerous hunting films are released every month.

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Apiculture and gardening

bienen&natur

Making use of bees and protecting bees – for us, this is not a contradiction, but a combination of experience and in-depth knowledge of the superorganism bee. As the apicultural magazine with the highest circulation in the German-speaking area, bienen&natur takes young beekeepers by the hand and keeps professionals up-to-date.

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kraut&rüben

kraut&rüben has been helping hobby gardeners tend their organic gardens for four decades. In-depth knowledge, practical experience and passion are the proven ingredients of all content. The core topics from the very beginning include the sustainable cultivation of fruit, vegetables and herbs, the preservation of old varieties and the creation of natural gardens.

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Trade and industry

AGRARTECHNIK

AGRARTechnik is the high-circulation decision-maker magazine for the agricultural technology industry. Soundly based, well-researched and with its finger on the pulse of the industry, you will find relevant information here that will help you to be (more) successful in your own business. Instead of supposedly simple recipes for more success, you will find everything that is important and relevant in the crucial areas of law, finance, corporate management, personnel management, and market developments. You can also find out who is connected to whom in the industry.

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technikboerse.com

technikboerse.com is the largest marketplace for agricultural technology, with around 130,000 offers of new and used agricultural machinery from the fields of agriculture, forestry, construction, municipal and wine-growing technology, 60,000 spare parts and over 3,000 suppliers from 20 countries.

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International brands

Weitläufige Kornfelder werden von Mähdreschern und Treckern mit Abladewagen beerntet. — bernardbodo - stock.adobe.com

Our international portfolio features hunting and forestry magazines in Poland, numerous brands focused on Holstein breeding, and HI Plus!, serving readers in the Netherlands and Belgium.

Holstein INTERNATIONAL crosses European borders to offer a global, unbiased perspective on the Holstein breed.
Our international portfolio also includes Cattle Connection, a U.S.-based publication released ten times a year. Its mission: to connect buyers and sellers within the North American Holstein breeding community.

Discover more about our international brands here.

Agriculture and forestry

Cattle Connection

Cattle Connection from the USA connects buyers and sellers in the North American Holstein breeding industry. While Holstein International covers the global Holstein scene, Cattle Connection provides a unique and exclusive perspective on the North American Holstein industry.

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DRWAL

DRWAL provides expertise and an overview of current forestry and political events for owners and employees of forestry companies in Poland. It also offers insights into the latest forestry technology and information from local forestry associations.

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HI Plus!

HI Plus! focuses on developments in Holstein breeding in the Netherlands and Belgium. Each edition contains several farm reportages, bull analyses, and cow family portraits. The young breeders' page, which presents young, up-and-coming talents in Holstein breeding, is unique to HI Plus!.

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Holstein International

Holstein International is the source of information for decision-makers in the Holstein breeding industry when it comes to selecting bulls. Various background reports provide direct information about the strengths and weaknesses of bulls used internationally. The expert editorial team at HI closely monitors global breeding trends – objectively and impartially.

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Jersey International

Jersey International offers a comprehensive overview of all Jersey breeding programmes worldwide.

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KuhFacto

KuhFacto is the German-language Holstein magazine published by the renowned Holstein International team and is aimed specifically at dairy farmers, breeders and breeding enthusiasts in Germany, Luxembourg, Austria and Switzerland. Readers of KuhFacto can enjoy farm reportages, bull analyses, cow family portraits, interviews, regional news, management articles, and background reports from the German-speaking area.

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LAS POLSKI

LAS POLSKI has been published for more than 100 years and is the oldest Polish magazine for forestry professionals and people who are professionally connected with forests. LAS POLSKI is aimed at employees of state forests and national parks, forestry contractors, and forestry students and pupils.

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Hunting

Brać Łowiecka

Brać Łowiecka is an independent hunting magazine aimed at hunters and nature lovers in Poland. It combines Polish hunting tradition with modern perspectives and covers all topics related to hunting.

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Apiculture and gardening

jagodnik

The renowned Polish magazine for the berry market with regular columns on strawberries, raspberries, blueberries, currants, and other varieties.

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Services

Ein Mann läuft über ein in Reihen bepflanztes Feld in Richtung Horizont. — Zoran Zeremski – stock.adobe.com

We transform the agricultural DNA of dlv and the wealth of experience in the green industry into economic advantage and practical solutions for you.

Since 2013, our job portal agrajo.com has been driven by one mission: connecting employers and job seekers across the green sector.
Those looking to buy or sell new and used agricultural machinery will find the right platform at technikboerse.com.

Our agrarheute digital variety guide provides a comprehensive overview of seed varieties. With just a few clicks, users can find the right crop for their specific location.

Backed by our deep expertise in the green industry, we also reach more than 80% of German farmers through agri experts our full-service market research provider.

Agriculture and forestry

agrajo

agrajo is the careers portal for the green industry with an integrated job exchange. At agrajo.com, applicants can find current job openings at well-known companies in the green industry. In the blog section, we report on current topics related to training, studies, and professional life.

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agri experts

agri experts is an independent market research specialist for companies and institutions in the agricultural industry. As part of a leading specialist publishing house, agri experts reaches over 80% of German farmers, as well as the target groups of agricultural machinery dealers and hunters.

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HETAIROS

HETAIROS.com is the digital plant variety guide from the agrarheute plant production editorial team. It combines all the important variety information, results and recommendations of the official advisory service. The aim of the HETAIROS variety search: with just a few clicks, farmers can find exactly the right variety for their farm and intended use.

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Trade and industry

technikboerse.com

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Events

Eine Menschenmenge steht vor dem Zoo Palast in Berlin. Es ist dunkel. Im Hintergrund leuchten die U-Bahn-Station Zoologischer Garten und das Mahnmal "Goldener Riss". — Philipp von Rössing

Our goal is to build a bridge between agriculture and society, between producers and consumers, between city and countryside.

Our awards provide a high-profile platform that brings the outstanding achievements of agriculture, forestry, and agricultural technology into the well-deserved spotlight.
By doing so, we help strengthen the reputation of farmers and other key players in the green sector as a vital part of society. At the same time, we promote the exchange of values and knowledge between farmers, industry, trade, politics, and the broader public.

Agriculture and forestry

CERES AWARD

The CERES AWARD honours farmers who deliver outstanding performance day in, day out. The media attention surrounding the award helps to make our modern agriculture more transparent, promote acceptance and sustainably strengthen public awareness.

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DEUTSCHER WALDPREIS

The DEUTSCHER WALDPREIS (GERMAN FORESTRY AWARD) is presented annually by forstpraxis.de to individuals in the forestry industry who have shown outstanding and exemplary commitment to forests. The awards are presented in three categories and two special prizes.

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FARM MACHINE

FARM MACHINE, formerly Machine of the Year, has been the most coveted award in the agricultural technology industry since 1997. It is awarded every two years during the AGRITECHNICA in Hanover, under the leadership of the trade magazine traction and the journalists of dlv.

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Trade and industry

AGRARTECHNIK Summer Get-together

The get-together for all decision-makers and leaders in the agricultural technology industry. Since 2022, AGARTECHNIK has been bringing the industry together for joint networking and offers participants not only enough space to exchange ideas, but also valuable technical presentations on current topics in Würzburg's vineyards.

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Gardening

TSW fair

The Fruit and Vegetable Fair (TSW) is the largest industry event in Poland and Central and Eastern Europe for fruit and vegetable producers, offering the opportunity to learn about innovative technologies and the latest practical knowledge in the horticultural industry.

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Media data

Blick auf ein Weizenfeld in Augenhöhe der Horizont. Einige Kornähren sind scharf im Vordergrund. Im Hintergrund ist schemenhaft eine Maschine zu erkennen und blauer Himmel. — maxbelchenko - stock.adobe.com

With over 1.5 million readers, dlv Deutscher Landwirtschaftsverlag is one of Europe’s leading media companies focused on agriculture and nature.

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Hier gelangen Sie zu den Mediadaten für das Digital- und Printportfolio des dlv!

dlv publications

AFZ-DerWald

To the brand

agrarheute

To the brand

agrarheute ENERGIE

To the brand

agrarheute RIND

To the brand

agrarheute SCHWEIN

To the brand

AGRARTECHNIK

To the brand

Bayerisches Landwirtschaftliches Wochenblatt

To the brand

bienen&natur

To the brand

Der Almbauer

To the brand

Der Jagdgebrauchshund

To the brand

Deutscher Waldbesitzer

To the brand

Forst&Technik

To the brand

kraut&rüben

To the brand

LAND & FORST

To the brand

Landwirtschaftliches Wochenblatt Österreich

To the brand

NIEDERSÄCHSISCHER JÄGER

To the brand

PIRSCH

To the brand

Rinderzucht Fleckvieh

To the brand

technikboerse.com

To the brand

traction

To the brand

unsere Jagd

To the brand

Auf einem Acker stehen zwei Personen und beraten über die Bodenverhältnisse. In der Ferne sind Bäume, Berge und viel grün zu sehen. — agrarfoto.com

Our brands

Agriculture and forestry

AFZ-DerWald

AFZ-DerWald is the source of forestry knowledge for forestry practice and forest owners as well as for administration, research and science.

agrarheute

agrarheute – the supraregional trade journal for modern agriculture

Anne Klös

Junior Crossmedia Editor agrarheute

„For me, agrarheute stands for news and real stories from the agricultural world that convey expert knowledge and also provide entertainment.“

agrarheute

Rainer Soppa

Editor Deutscher Waldbesitzer

„We provide forest owners with all the essential information they need to ensure a healthy, thriving, and profitable future for their woodland.“

forstpraxis

Michael Mahnke

Proofreader LAND & FORST

„With LAND & FORST, we are the voice of agriculture – and have been for 175 years. We connect generations.“

LAND & FORST

Martin Steinfath

Editor-in-chief AFZ-DerWald

„Sustainable forestry strengthens the forest. AFZ-DerWald explains how this works. Our motto is: Research. Knowledge. Understanding.“

AFZ-DerWald

Claudia Bockholt

Editor-in-chief, Bayerisches Landwirtschaftliches Wochenblatt

„The weekly magazine has a permanent place on Bavarian farms. We cultivate our long tradition – with expertise and closeness to people.“

Bayerisches Landwirtschaftliches Wochenblatt

Bayerisches Landwirtschaftliches Wochenblatt provides farmers in Bavaria with information on all aspects of agriculture.

Forst&Technik

Forst&Technik combines information for forestry contractors, timber transporters, and forestry practitioners.

LAND & FORST

LAND & FORST – the weekly magazine for agriculture and country life in the north. Guidance and support for 175 years.

To our media

Digital editions

Ein Rehbock blickt durch Tannengrün in die Kamera. — shocky - stock.adobe.com

Our brands

Hunting

PIRSCH

For over 70 years, PIRSCH has been providing passionate hunting journalism – with respect for the quarry.

unsere Jagd

unsere Jagd – the magazine for hunting enthusiasts and market leader among the monthly hunting titles.

Martin Weber

Editor-in-chief PIRSCH

„The media portfolio of PIRSCH covers all aspects of the hunting lifestyle. With pirsch.de, our goal is to provide an answer to every hunting question.“

PIRSCH

Helena von Hardenberg

Editorial director Niedersächsischer Jäger

„Our home is our passion - all areas, from the Ems to the Elbe river.“

Niedersächsischer Jäger

Fokko Kleihauer

Cross-media Editor Niedersächsischer Jäger

„Between waves and mountains - that's hunting in Lower Saxony.“

Niedersächsischer Jäger

Christian Schätze

Editor-in-Chief unsere Jagd

„Having grown up with unsere Jagd, it is an honour for me to be able to design this great magazine and develop the video section.“

unsere Jagd

NIEDERSÄCHSISCHER JÄGER

NIEDERSÄCHSISCHER JÄGER is the leading hunting magazine between the Ems and Elbe rivers.

Der Jagdgebrauchshund

Jagdgebrauchshund is the official organ and newsletter of the Deutscher Jagdgebrauchshundverband e.V. (German Hunting Dog Association).

Brać Łowiecka

Brać Łowiecka is an independent hunting magazine aimed at hunters and nature lovers in Poland.

To our media

Digital editions

Eine Biene fliegt auf eine weiße Apfelblüte zu. Auf dem blauen Hintergrund sind verschwommen weitere weiße Blüten. — Haik / stock.adobe.com

Our brands

Apiculture and gardening

bienen&natur

bienen&natur: The world of bees is complex – we help you understand it better.

kraut&rüben

kraut&rüben – over 35 years of expertise, experience and passion for organic gardening.

Britta Gunputh

Project Coordinator Audio / Image / Video kraut&rüben

„At dlv, I'm always learning about new ways of bringing the topic of gardening closer to all target groups.“

Boris Bücheler

Cross-media editor bienen&natur

„Like most beekeepers, bees are more than just a hobby for me - they are a central part of my life. That's why I enjoy my work here so much.“

Martin Rasper

Editorial Director Special Issues

„I enjoy working for kraut&rüben because it's a brand with soul, history and stance.“

To our media

Digital editions

Ein Mann arbeitet an einem Laptop, der auf einer Werkbank in einem Raum mit vielen Werkzeugen steht. — iStock.adobe.com/ljubaphoto

Our brands

Trade and industry

AGRARTECHNIK

AGRARTECHNIK – The No. 1 for your success in commerce and industry!

technikboerse.com

technikboerse.com is the largest marketplace for agricultural technology, with around 130,000 offers of new and used agricultural machinery.

Michael Mergenthal

Sales Manager Trade & Industry

„We understand specialist retailers: 3 divisions, 2 brands, 1 team! This is what characterizes the publishing division Trade and Industry in Würzburg.“

Alexander Bohnsack

Editorial Director AGRARTECHNIK

„In our daily work on and for the AGRARTECHNIK brand, it is a lot of fun to work with people in the industry.“

Julia Seitz

Head of Service and Editor AGRARTECHNIK

„You win readers with headlines. You keep them with information,’ says AGRARTECHNIK. We report on trade and industry in a multifaceted way.“

To our media

Digital editions

Our ratings

offizieller praxispartner internationale hochschule

Sustainability at dlv

Als Symbol zur Förderung der regenerativen Landwirtschaft, ist eine Kornähre in einem Kreis mit zwei Pfeilen, die eine Bewegung aufzeigen, dargestellt.

since 2023

Promotion of regenerative agriculture

since 2023

Solar energy

Abbildung: Elektroauto mit Stromkabel und Stecker.

since 2023

E-mobility

Abbildung: Zwei Hände halten von unten eine vernetzte Weltkugel.

since 2021 (calculation year)

Together for the countryside (sustainability mission at top management level + annual calculation)

Abbildung: Drei Bäume auf einem Hügel bilden einen Wald.

since 2009

PEFC-certified paper

More about our carbon footprint

dlv SHOP

To the shop

Our media

National brands

Agriculture and forestry

AFZ-DerWald

agrarheute

agrarheute ENERGIE

agrarheute RIND

agrarheute SCHWEIN

Bayerisches Landwirtschaftliches Wochenblatt

Deutscher Waldbesitzer

Der Almbauer

forstpraxis

Forst&Technik

GEFLÜGELNEWS

Gemüse

Landwirtschaftliches Wochenblatt Österreich

LAND & FORST

Rinderzucht Braunvieh

Rinderzucht Fleckvieh

traction

Hunting

PIRSCH

Der Jagdgebrauchshund

NIEDERSÄCHSISCHER JÄGER

unsere Jagd

Apiculture and gardening

bienen&natur

kraut&rüben

Trade and industry

AGRARTECHNIK

technikboerse.com

International brands

Agriculture and forestry

Cattle Connection

DRWAL

HI Plus!

Holstein International

Jersey International

KuhFacto

LAS POLSKI

Hunting

Brać Łowiecka

Apiculture and gardening

jagodnik

Services

Agriculture and forestry

agrajo

agri experts

HETAIROS

Trade and industry

technikboerse.com

Events

Agriculture and forestry

CERES AWARD

DEUTSCHER WALDPREIS

FARM MACHINE

Trade and industry

AGRARTECHNIK Summer Get-together

Gardening

TSW fair

Media data

Download centre

dlv publications

AFZ-DerWald

agrarheute

agrarheute ENERGIE

agrarheute RIND

agrarheute SCHWEIN

AGRARTECHNIK

Bayerisches Landwirtschaftliches Wochenblatt

bienen&natur

Der Almbauer

Der Jagdgebrauchshund

Deutscher Waldbesitzer

Forst&Technik

kraut&rüben

LAND & FORST

Landwirtschaftliches Wochenblatt Österreich

NIEDERSÄCHSISCHER JÄGER

PIRSCH